Bakery identity — Old Mill Studio

Name, mark, packaging and signage for a neighbourhood bakery that had outgrown its hand-lettered chalkboard.

The owners wanted something that would still look right in twenty years. We chose a single serif typeface, a mark drawn from the shape of a loaf on a peel, and a restrained palette of oat, rye and charcoal.

The packaging is unbleached paper printed in one colour; the shop sign is painted by hand. Menus and price tags are set in the same typeface and printed in-house.